Projects

LA FITNESS × SPOTIFY A REBRAND THAT TRANSFORMS LA FITNESS INTO A RHYTHM-DRIVEN ENVIRONMENT BUILT AROUND THE IDEA OF EYES ON THE PRIZE, POWERED BY FOCUS, MUSIC, AND MOMENTUM.

The LINE rebrand explores the hotel as a cultural hub embedded in the city, where architecture, design, and local culture intersect. Inspired by the urban rhythm of each location, the identity positions The LINE as a socially driven space that connects people with the creative energy of the surrounding city.

NYFW 2025 stands at the intersection of playfulness and elegance, translating the architectural energy of New York City into a design-driven fashion celebration. Guided by the line “Where Bold Meets Chic,” the identity positions Fashion Week as a global stage for bold individuality, creative expression, and the collections shaping the future of fashion.

For Supreme, we crafted a bold editorial project capturing the raw energy of surf culture. The striking black-and-white imagery showcases dynamic ocean waves and the sleek lines of a surfboard, reflecting Supreme's edgy, urban aesthetic. This visual narrative blends the thrill of the sport with the brand's iconic streetwear influence, creating a powerful statement.

We captured the thrill of Yamaha's speed and adventure in a dynamic campaign. The black-and-white visuals focus on the raw power and freedom of motorcycle riding. From the silhouette of a rider against the horizon to the long trails in open terrain, each image reflects Yamaha's spirit of exploration and relentless pursuit of performance.