la fitness
BRAND IDENTITY
LA FITNESS
BRAND IDENTITY
LA FITNESS × SPOTIFY
A REBRAND THAT TRANSFORMS LA FITNESS INTO A RHYTHM-DRIVEN ENVIRONMENT BUILT AROUND THE CONCEPT OF EYES ON THE PRIZE, POWERED BY FOCUS, MUSIC, AND MOMENTUM. “Eyes on the Prize” reflects the idea that achievement is built through consistency over time. The LA Fitness × Spotify partnership connectS fitness with music as a shared motivational force.
LA FITNESS × SPOTIFY
A REBRAND THAT TRANSFORMS LA FITNESS INTO A RHYTHM-DRIVEN ENVIRONMENT BUILT AROUND THE CONCEPT OF EYES ON THE PRIZE, POWERED BY FOCUS, MUSIC, AND MOMENTUM. “Eyes on the Prize” reflects the idea that achievement is built through consistency over time. The LA Fitness × Spotify HYPOTHETICAL partnership connectS fitness with music as a shared motivational force.
