GRAPHIC
DESIGNER
BRAND IDENTITY
LA FITNESS × SPOTIFY
A REBRAND THAT TRANSFORMS LA FITNESS INTO A RHYTHM-DRIVEN ENVIRONMENT BUILT AROUND THE IDEA OF EYES ON THE PRIZE, POWERED BY FOCUS, MUSIC, AND MOMENTUM.
BRAND IDENTITY
NYFW 2025 stands at the intersection of playfulness and elegance, translating the architectural energy of New York City into a design-driven fashion celebration. Guided by the line “Where Bold Meets Chic,” the identity positions Fashion Week as a global stage for bold individuality, creative expression, and the collections shaping the future of fashion.
UI/UX
SYNC is a location-based platform that connects underground music communities. Users can discover nearby events, use in-app tickets for entry, and create friend groups to stay connected and attend future events together.
WEB DESIGN & BRANDING
This REBRANDING project repositions SOUNDCLOUD from a passive upload space into a bold, creator-first digital environment where music, sound, and community actively break through. Built around the tagline “Where Sounds Break Through,” the concept emphasizes ITS raw and unpolished identity, framing it as a place where creators and audiences connect through discovery, interaction, and shared culture.
BRAND IDENTITY
NYFW 2025 stands at the intersection of playfulness and elegance, translating the architectural energy of New York City into a design-driven fashion celebration. Guided by the line “Where Bold Meets Chic,” the identity positions Fashion Week as a global stage for bold individuality, creative expression, and the collections shaping the future of fashion.
BRAND IDENTITY
The LINE rebrand explores the hotel as a cultural hub embedded in the city, where architecture, design, and local culture intersect. Inspired by the urban rhythm of each location, the identity positions The LINE as a socially driven space that connects people with the creative energy of the surrounding city.
UI/UX
SYNC is a location-based platform that connects underground music communities. Users can discover nearby events, use in-app tickets for entry, and create friend groups to stay connected and attend future events together.
WEB DESIGN & BRANDING
This REBRANDING project repositions SOUNDCLOUD from a passive upload space into a bold, creator-first digital environment where music, sound, and community actively break through. Built around the tagline “Where Sounds Break Through,” the concept emphasizes ITS raw and unpolished identity, framing it as a place where creators and audiences connect through discovery, interaction, and shared culture.